Lasserre Bradley, Jr. is the director, and has been the speaker on the Baptist Bible Hour radio broadcast since he started it in 1953. The messages on the program come form the pulpit of the Cincinnati Primitive Baptist Church where he is senior pastor and has served for 47 years. Pastor Lasserre is also editor of the Baptist Witness and author of other Bible-based literature including I Feel Overwhelmed, Six things To Remember In the Time of Crisis, and The Christian Home.

Lasserre and his wife Emily, have three grown children: Leanna, Peggy and Lasserre III. He and Emily consider it a special blessing to have17 grandchildren.