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Finding God’s Purpose: Retired Blue Bell CEO Tells Lessons Learned

October 16, 2026

What happens when a promotion you were counting on never comes, and your company faces the biggest crisis in its 108-year history? Retired Blue Bell Creameries CEO Ricky Dickson shares his faith journey in this inspiring keynote about purpose, passion, and patience.


From the loudest sound ever recorded (Krakatoa, 1883) to the Chinese bamboo tree, the 2015 Blue Bell listeria shutdown, and heartfelt letters from customers, Ricky asks one powerful question: HOW LOUD IS YOUR LIFE?


About the speaker: Ricky Dickson is the retired CEO of Blue Bell Creameries, a 43-year Blue Bell veteran, and author of "One Scoop at a Time: Stories and Lessons from Fear to Faith." He is a husband, father of five, and grandfather of eight, known for leadership, integrity, and Christian faith.


In this message you'll hear:

Why "God didn't bring me here for a promotion, but for His purpose"

How the Chinese bamboo tree teaches patience when you can't see growth

How Blue Bell prayed through the 2015 listeria shutdown

How faith carries you through life's storms (Mark 4)

Why "we don't make ice cream, we make memories"

A moving story of a "Taste and See That the Lord Is Good" celebration of life


Get the book: "One Scoop at a Time: Stories and Lessons From Fear to Faith" by Ricky Dickson


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CHAPTERS

00:00 Introduction of Ricky Dickson

00:46 "O Taste and See That the Lord Is Good"

02:50 How Loud Is Your Life?

03:34 Krakatoa: The Loudest Sound in History

05:44 The Sound We Make (A Baby's Cry)

06:57 Retired, in the Fourth Quarter

07:14 Purpose: From Baylor to Blue Bell

10:31 The Meeting That Didn't Go as Planned

11:20 "I Didn't Bring You Here for a Promotion"

12:15 Passion: A Dream Worth Dying For

14:14 Patience: The Chinese Bamboo Tree

16:43 The 2015 Blue Bell Listeria Crisis

18:45 What Listeria Teaches Us About Sin

19:34 Jesus Sleeping Through the Storm (Mark 4)

20:34 Walking by Faith & "We Make Memories"

21:32 The Funny Ransom Note Letter

22:12 A Grandfather's Vanilla Ice Cream Letter

23:57 The Wooden Spoon Celebration of Life Story

26:44 The Greatest Sound Ever Heard

28:14 Invitation & Closing Hymn

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