James Robison has been ministering across America since the 1950's in churches, coliseums and other public venues. In 1971, he began preaching on television. In the late 80's, James and Betty became active in worldwide mission outreaches, taking food, water, shelter and medicine into crisis areas. In 1995, James and Betty began hosting LIFE Today in a talk show format, with an added emphasis on missions. Since then, LIFE Today has won numerous industry awards, the global audience has grown exponentially and the outreaches of LIFE have impacted hundreds of thousands of people with the life and love of Jesus Christ.