Faith & Finance

Rob West

Buying Fractional Shares

August 25, 2020
00:00 24:57

The ancient Egyptians may have been first to use fractional numbers around 1,800 B.C. And these days, some mathematicians still prefer fractions over decimals. But I think their argument is pointless. All puns aside, today, in the world of investing, fractions are more popular than ever. On today’s MoneyWise, Kingdom Advisors President Rob West talks about buying just a piece of a stock. It’s called “fractional investing.”

•          Fractional investing allows you to invest without a lot of money. Shares of some stocks and ETFs (Exchange-traded Funds) are so expensive that many investors can’t afford it or don’t want to risk owning a whole share. It’s like enjoying pizza by the slice instead of having to buy the whole pie.

•          In the past you had to purchase at least one full share of a company. But that left out a lot of small investors. Today, with fractional investing, you can own part of a company or fund by purchasing as little as 1% of a share (1/100th).

•          Proponents of fractional investing will tell you that it’s a great way to diversify your holdings with limited funds. It allows you to own a much greater variety of stocks and funds with the same amount of money whereas before, you had to invest in a single company. So with just $1,000 you could invest in dozens of stocks or ETFs.

•          There are now several apps you can download to do this: Stash, Robinhood or Acorns. There are also larger brokers such as Fidelity and Schwab that do this. Those are good options if you’re specifically interested in owning part of a pricey stock like Amazon or Apple. But if you simply want to get a better return than what banks can give on a small amount of money, Wealthfront or Betterment are good options.

•          Before getting started in fractional investing, make sure you’re ready to invest. It doesn’t make sense to put money into something like fractional shares if you have credit card debt. Any money you make will be dwarfed by what you’re paying in interest on a credit card balance; so pay that off first. Also, you’ll want to have your emergency savings fully funded with 3 to 6 months of living expenses in something like an online savings account to get the maximum interest rate. Even then, fractional investing shouldn’t be your first choice. If your employer offers a 401(k) with matching contributions, you should first contribute enough to max that out. It’s free money.


Here are some questions we answered from our callers on today’s program:


•           How do I invest my money in a Godly way? Some companies invest in sinful areas.

•           Do you recommend doing a reverse mortgage?

•           Regarding pensions, how do you recommend I take it should I pass away, leaving my wife? In a lump sum or in monthly pay-outs?

•           Help me to understand the fees associated with a professional financial advisor.


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About Faith & Finance

Faith & Finance is a daily radio ministry hosted by Rob West. The program offers a practical, biblical and good-natured approach to managing your time, talents and resources.

About Rob West

Rob West is the host of the nationally syndicated radio program Faith & Finance heard on more than 900 radio outlets each day. Rob also serves as the President of Kingdom Advisors, an international community of financial professionals who are specialists in delivering biblically wise financial advice. Rob serves as primary spokesperson for the organization and gives leadership to organizational strategy.

A radio veteran, Rob previously co-hosted a live, call-in, financial radio program with his father from 1998 through 2008 at WAFG, Fort Lauderdale, FL. Rob has dedicated his professional career to working at the intersection of faith and finance having led a successful faith-based financial services firm, serving as the host of several radio programs on a biblical approach to finance, and speaking frequently on the topic. Rob and his wife, Julie, live in Marietta, GA with their four children.


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