A very special commercial aired last Christmas in the upper half of Michigan, as Jay’s Sporting Goods did not try to get people to come in and buy products; but to just remember that this time of the year is about the birth of the baby Jesus. One of the owners, Jeff Poet, and the manager of both stores, Mark Copeland, talk about the company policy of "Jesus First", and how many phone calls they received from this commercial that aired in December of 2011. Listeners will be brought to tears when they hear this radio spot which is part of the broadcast this week.