Leveraging Our Platform
CVS’ President Helena Foulkes announced in January that CVS stores are moving towards banning touched-up photos in its store displays. It has chosen to own its mission by helping young women overcome their self-image problem that results from comparing themselves to photo shopped models.
Many companies have mission statements, but few have leveraged those statements to do good for the nation as much as CVS applying their mission of “helping people on their path to better health”
In Esther 4:14, Mordecai challenged Esther with this thought, “And who knows whether you have not attained royalty for such a time as this?” Esther’s subsequent actions of leveraging her influence resulted in saving the Jewish population.
May we all use our influence for good as is Ms Foulkes with CVS.
Learn more about Rick Boxx and Unconventional Business Network