Lifeword is the media arm of the Baptist Missionary Association of America. Our mission is to proclaim the good news of life in Jesus Christ in ever-widening circles around the world via radio, television and the world-wide web.

Lifeword is:

• focusing on the unreached,
• making the presentations culturally relevant,
• speaking in the heart-language of the hearer,
• using creative approaches to capture the listener's attention,
• responding to felt needs of our neighbors, whether near or far,
• ministering to local churches through media services,
• striving always to present ourselves in a professional and Godly manner,
• working in harmony with our fellow Christians and living exemplary lives which reflect the God-given joy of being ambassadors for Christ.